we specialise in offering a diverse range of clothing all in the same colour palettes, to make matching at events look effortless - these are also outfits that are easily interchangeable with one another to form multiple looks for different occasions

we hope by doing this we promote not only a more sustainable way of shopping, but a way to unleash your inner stylist, create new looks that stand out, dressing in comfort and modernity, without abandoning your cultural identities

we’ve diversified our designs in true mix-and-match fashion, and we’re introducing collections 4 times a year, focused on providing a combination of fashion forward pieces and wardrobe staples, on a made-to-order basis

and if that wasn't enough to cater to your needs, we have available our bespoke hub - any outfit you desire, we can help bring it to life, including bridal and groom looks for the big day

we will soon be bringing back to life our blog section, which will be updated monthly with new trends around South Asian fashion, to help give ideas for bespoke projects and/or educate on the ever-changing landscape of fashion we try to keep up with

  • Kishan Kerai

    from studying mathematics at university to becoming the celebrated designer behind the successful ASOS South Asian collection - Kishan has been following & studying South Asian fashion since 2018; understanding the craft, fabrications, fit and heritage of all garments

  • Our Suppliers

    we have collaborated with various brands and suppliers across Delhi, Gujarat and Punjab that have mastered the essence of our culture’s garments, and help provide innovative ways to stay on trend, while keeping traditions alive